Course curriculum

  • 1

    πŸ“˜ 1. Overview Of The US Roofing Industry

    • πŸ—’
  • 2

    πŸ“˜ 2. The Role Of Insurance In Roofing Replacement Demand

    • πŸ“’ 2.1 What Is Verisk?

    • πŸ“’ 2.2 Regional Breakdown Of Roofing Replacement Paid By Insurance

    • πŸ“’ 2.3 The Insurance Claim Process From A Roofing Contractor’s Perspective

    • πŸ“’ 2.4 Roofers’ Relationships with Insurers

    • πŸ“’ 2.5 The Claims Process

    • πŸ“’ 2.6 Xactimate

    • πŸ“‘ Appendix To Chapter 2 – Effect Of Poverty On The Insurance-Driven Model
  • 3

    πŸ“˜ 3. Roofing Fleet, Equipment, & Tools

    • πŸ“’ 3.1 Fleet Requirements

    • πŸ“’ 3.2 Tools & Equipment
  • 4

    πŸ“˜ 4. Installing A Roof

    • πŸ—’
  • 5

    πŸ“˜ 5. Roofing Materials

    • πŸ“’ 5.1 Residential - Asphalt Shingles

    • πŸ“’ 5.2 Residential – Metal Roofing

    • πŸ“’ 5.3 Residential – Other Roofing Materials

    • πŸ“’ 5.4 Commercial Roofing Materials

    • πŸ“’ 5.5 Roof Slope

    • πŸ“’ 5.6 Cold-Climate Roofing
  • 6

    πŸ“˜ 6. W2s & 1099s In Roofing

    • πŸ—’

  • 7

    πŸ“˜ 7. Insurance You’ll Need

    • πŸ“’ 7.1 General Liability (GL) Insurance

    • πŸ“’ 7.2 Workers’ Compensation Insurance
  • 8

    πŸ“˜ 8. Certification & Licensing In Roofing

    • πŸ“’ 8.1 Licensing In Roofing

    • πŸ“’ 8.2 Certification In Roofing
  • 9

    πŸ“˜ 9. Marketing, Branding & Reputation

    • πŸ“’ 9.1 Establishing Your Brand

    • πŸ“’ 9.2 Digital Marketing Foundations

    • πŸ“’ 9.3 Reputation & Review Management

    • πŸ“’ 9.4 Local Networking & Community Presence

    • πŸ“’ 9.5 Conversion Rate & Call Handling
  • 10

    πŸ“˜ 10. Financial Models and Margins

    • πŸ“’ 10.1 Business Models In The US Roofing Industry

    • πŸ“’ 10.2 Private Equity Interest and Strategic Players in Roofing