Course curriculum

  • 1

    πŸ“˜ 1. Overview Of The US HVAC Industry

    • πŸ“’ 1.1 Size & Fragmentation Of The HVAC Service And Installation Industry

    • πŸ“’ 1.2 Industry Growth & Its Drivers

    • πŸ“’ 1.3 Private Equity Players In HVAC Services

    • πŸ“’ 1.4 Union Penetration In HVAC & Its Effects
  • 2

    πŸ“˜ 2. HVAC Salaries And The Building Pressures on Them

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  • 3

    πŸ“˜ 3. Specialization In HVAC Brands

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  • 4

    πŸ“˜ 4. The HVAC Industry’s Regulatory Environment

    • πŸ“’ 4.1 Federal Regulatory Changes

    • πŸ“’ 4.2 Regional Regulatory Initiatives

    • πŸ“’ 4.3 Strategic Considerations For Investors

    • πŸ“’ 4.4 A Quick Look At The Customer Incentives On Offer
  • 5

    πŸ“˜ 5. All The Insurance You’ll Pay

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  • 6

    πŸ“˜ 6. Essential HVAC Equipment & Fleet Vehicles

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  • 7

    πŸ“˜ 7. A Brief Look At Heat Pumps

    • πŸ“’ 7.1 The 50-Cent Look At Heat Pumps

    • πŸ“’ 7.2 How A Standard-Model Heat Pump Works

    • πŸ“’ 7.3 The Major Components of a Standard-Model Air-to-Air Heat Pump

    • πŸ“’ 7.4 The Ductless Mini-Split & Ductless Multi-Split

    • πŸ“’ 7.5 Packaged Units

    • πŸ“’ 7.6 Do Most US HVAC Businesses Now Install Heat Pumps?

    • πŸ“’ 7.7 Geothermal Heat Pump

    • πŸ“’ 7.8 Comparison of Energy Efficiency Between Various Heat Pumps And Gas/Oil Furnaces
  • 8

    πŸ“˜ 8. NATE Certification

    • πŸ“’ 8.1 What Is NATE Certification? And Is It Worth It?

    • πŸ“’ 8.2 Getting And Maintaining NATE Certification

    • πŸ“’ 8.3 If You Decide It’s Worth Becoming A NATE Certified Contractor…
  • 9

    πŸ“˜ 9. Marketing, Branding & Reputation

    • πŸ“’ 9.1 Establishing Your Brand

    • πŸ“’ 9.2 Digital Marketing Foundations

    • πŸ“’ 9.3 Reputation & Review Management

    • πŸ“’ 9.4 Local Networking & Community Presence

    • πŸ“’ 9.5 Marketing Spend Benchmarks

    • πŸ“’ 9.6 Conversion Rate & Call Handling
  • 10

    πŸ“˜ 10. Understanding HVAC Financials & Business Models

    • πŸ“’ 10.1 Overview

    • πŸ“’ 10.2 Key Financial Benchmarks

    • πŸ“’ 10.3 Common Red Flags In HVAC Financials

    • πŸ“’ 10.4 Sample Of High-Performing HVAC Firm With $3M Revenue

    • πŸ“’ 10.5 Pricing Models & Ticket Size

    • πŸ“’ 10.6 Business Model Evolutions to Watch
  • 11

    πŸ“‘ Appendix A - A Comparison Of Popular Field Service Management (FSM) Platforms

    • πŸ“’ Introduction

    • πŸ“‹ Table 1 - FSM Comparison: 8 Techs + 3 Support Staff (11 Users)

    • πŸ“‹ Table 2 - FSM Comparison: 12 Techs + 4 Support Staff (16 Users)

    • πŸ“‹ Table 3 - A Feature Comparison of Sera Systems, Service Titan, & Housecall Pro

    • πŸ“‹ Table 4 - Stability Of The Five FMS Platforms, Compared
  • 12

    πŸ“‘ Appendix B: Telematics For Your Fleet

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