Course curriculum

  • 1

    Sales and Marketing Overview

    • Lifeblood for Your Business
  • 2

    Customer Persona

    • Customer Persona

    • What to Include in a Customer Persona

    • How to Create a Buyer Persona

    • Buyer Persona Template
  • 3

    Branding

    • Branding

    • Key Areas for Branding
  • 4

    Customer Acquisition Strategy

    • Customer Acquisition Strategy

    • Acquisition Channels

    • Measuring Return on Customer Acquisition Spend
  • 5

    Offshore Sales Prospecting

    • Offshore Sales Prospecting

    • Advantages of Offshoring Sales Prospecting

    • Approaches to Offshoring

    • Prospecting Tasks to Offshore

    • Important Considerations
  • 6

    Sales Operations & Enablement

    • Sales Operations & Enablement

    • Sales Operations

    • Sales Enablement
  • 7

    Validating New Markets

    • Validating New Markets

    • How to Validate the Market

    • Validate the Problem

    • Validate the Solution
  • 8

    What to Look for When Hiring a Marketing Agency

    • What to Look for When Hiring a Marketing Agency

    • Type of Agency

    • Industry Experience

    • What Are They Promising?

    • Deliverables

    • Cost

    • Reporting

    • Tools

    • Key Contacts and Communication Frequency

    • In-House or Freelance

    • Work Examples and Referrals

    • Ownership